Calling all coaches!

If you’re struggling with building and growing your business then today’s episode of The Ideal Life Club podcast is for you!

But equally, if you’re a service-based business owner then I think you’ll still get a ton of value out of today’s show too – so don’t click away yet *wink*

At the end of last year, I joined Brian Hilliard on the Brand and Grow Your Coaching Practice podcast to chat about the 6 must-have systems any coach needs to start, run and grow their business.⁠

These systems create structure and growth, ditch overwhelm and conserve our energy for doing what lights us up – working with our clients!⁠

Listen in as I share that episode on today’s show.

JUMP OVER TO MY INSTAGRAM PAGE & TELL ME: what’s one action you’re going to take from listening to this episode?

Want to listen to more episodes? You’ll find them all here

Transcript

Michelle (00:01):
You're listening to the ideal life club podcast, episode 69 with the must-have systems for any coach to start, run and grow their business. Welcome to the ideal life club podcast, where it's all about. Fast-tracking your ideal business and life with more clarity, courage, and consistency. Join your host business coach and author of the happiness habits, transformation, Michelle Reeves for inspiration interviews and practical tips to finally claim success on your terms. Hey there, friends, Michelle here and welcome back to the ideal life club podcast. Now, if you're a coach who's struggled with building and growing your business, then this is the episode for you. But if you're a service-based business owner, then don't switch off because you'll likely still get a ton of value out of this episode. So at the end of last year, I was absolutely delighted to join Brian Hilliard on the brand and grow your coaching practice podcast to chat about the six must-have systems for any coach to start, run and grow their business, to create structure and growth ditch overwhelm, and conserve your energy for doing what lights you up, working with your clients.

Michelle (01:23):
And as always you'll find all the links and details of today's show and all the other shows in this series at Michelle Reeves, coaching.com forward slash listen. But before we get started, have you ever wondered what it might be like to have a podcast just like this one to promote your business? If you have, you might also have put it off because you're not quite sure how to get started. If that resonates with you. Then my online program, practical podcasting for beginners is for you with step-by-step videos, covering all aspects of creating and launching your first podcast, plus access to me for help and support when you need it. Even if technology isn't always your friend, what could a podcast do for your business? Find out more and get the first 10 lessons of the course completely free with no credit card required. Art Michelle Reeves, coaching.com forward slash podcast free. Okay. Back to my conversation with Brian,

Brian (02:25):
Hey guys, it's Brian Hill. You're here. Author of the best-selling book, networking like a pro and creator of the popular program: How to expand your reach, impact more lives and get your message out to a wider audience. Now I am fired up because we have Michelle Reeves here with us. She is a certified life coach and business mentor. Michelle, thank you so much for stopping by. We really appreciate it.

Michelle (02:46):
Hey, it's great to be on the show.

Brian (02:48):
Awesome. Awesome, awesome. Awesome. You know, one of the things that we talked about, we talked about this a little bit offline prior to kind of getting on the show and getting to know each other and stuff like that is this idea of you're with folks, coaches, other people, different intervals, individuals who are looking to be able to spend some time and really be able to do so in a way that allows them to be able to have their superpowers really shine through. I know for me personally, I've worked with a lot of coaches and it can almost feel like you're in the doldrums all the time. You know what I mean? It's like, you're constantly doing all of these things that, you know, you may or may not want to be doing because when you signed up for your business, you just have to do them. But what you talk about is some different systems and processes and things like that, for them to be successful. Talk to us a little bit about your six-point system and maybe the workflow just kind of how that works at the 50,000 foot level. So we can get a feel for where it is you're coming from.

Michelle (03:44):
Yeah, for sure. So I'm, I'm really passionate about, um, helping coaches to just let that light shine. You know, I think we will have a lot of magic. We want to put out into the world, but often where, you know, when we're trained as coaches, you know, we love what we do. We love everything about, about helping people to move forward. But what we don't love is the whole system and process behind it. And I think, you know, as coaches, helping people reach their goals, really lights us up. We might have skipped through our coaching training. You know, we could chat about, you know, what we coach people on all day long, but generally what we're not loving is the overwhelm we feel because we're having to do all of the behind the scenes of our businesses. And my own personal view is that the coaching industry really lets us down as coaches because we just don't talk enough about the importance of creating a, you know, a business.

Michelle (04:42):
It is a business at the end of the day. And if we have those, you know, systems and workflows in place, it allows us to get out of that overwhelm and, you know, get back the time and energy that we need to share our superpowers with the world. And I think as coaches, you know, we really, it doesn't matter how fabulous and inspiring our coach training was or who we trained with. There's a good chance. We weren't given those step-by-step proven processes to set up our coaching business. So I like to, um, kind of talk about really just six key, uh, systems to help coaches to, to create that, that underlying workflow so they can concentrate on getting on with coaching. So

Brian (05:27):
Michelle, let me interject. No, no, you were doing fine. Let me just interject for one second. Cause you had made a really, you mean two or three really good points. I just want to highlight one that I want people to really get, which was we made the planet and I just don't know. You made the point about, um, looking at it as a business. Okay. And I think if you don't mind, I'm just going to interject just for a quick second there. I think part of it is that right there. So like one of the things I write, so one of the things I always talk to people about is maybe you do too, is the difference between a business and a hobby. Okay. Well, the former makes you money and the latter costs you money and that's fine. Like I have plenty of hobbies.

Brian (06:06):
I play golf. I will, you know, my brother, uh, goes on his boat. That definitely costs some money, but for me, I played golf. You know, I'll go, I'm trying to think of some other stuff that I do going to the movies. Isn't really a cost, but you get the idea, you know, you go, you, you, there's some things that you're doing that costs you money versus the business is all about making money. And I think for a lot of folks, maybe some who are listening, that's really good if you don't mind me saying, I think that's a really good point because of the fact that it gets people thinking along the line of a business. And what you're talking about is you need to think like a business owner and here, I think what you're talking about this, you need to think like a business owner and here are some of the things that you need to do as a business in the business of coaching. That's what you're doing. Just want to stop that right there, because that's a really, really good point. And I just don't want people to miss that.

Michelle (06:53):
I think you're absolutely right, Brian. And I think, you know, a lot of coaches will, will go into the coaching industry because they are so passionate about helping people and they're driven by that transformation that they want to help create. Um, but we, the way that I like to think of it is we cannot serve others unless we first serve ourselves. Because if we are not creating a viable business, we're not going to be able to create those transformations, but it doesn't really take that long to set up some of those systems and processes. I remember how overwhelmed I felt when I was a newly qualified coach. I was so excited about going out there and helping people and looking for my ideal clients and really just getting on with the coaching. And then when I realized that I just didn't know what those systems were that I had to have to kind of make it a viable business. I, you know, I felt really let down if I'm honest. Um, and, and that's why I started to, to put these systems in place. And now I help other coaches and also business owners who are not coaches to have these fundamental business systems, because a coaching practice is a business. It's a service-based business like any other, and we need to, um, be mindful of that when we go into coaching.

Brian (08:09):
Gotcha. Okay. So continue. That was really good. Talk about your six. I not telling you what to do, but continue with your point on what you were talking about.

Michelle (08:16):
Yeah, for sure. So, um, the six systems that I liked to talk about that, you know, they're, they're, they're not anything too scary for people. Um, I just think it's, it's important to have them laid out, so let's go through them one by one. So the first one is product systems. So when we think about coaching, we often just think we're going to jump on the phone and we're going to have a great engaging conversation with people. But what we need to remember is that when people are looking for a coach, they're looking for a particular reason to work with you. So they're looking for a solution to a problem that they have. And the way we communicate that as coaches is to our products, our programs. So having, uh, you know, a system for that being really clear, who we trying to work with, who is, you know, who is the right client for us.

Michelle (09:04):
And importantly, as coaches, I think is important to understand who we don't want to work with, right? Sometimes that only comes with experience to be fast. Um, but then being really clear, what are the programs we're offering? You know, what are our passive income products potentially that give us the separate income streams that we need to make it a viable business. Often, particularly now, you know, we're recording this as we're in the pandemic. You know, sometimes you get into situations where people don't have the income to be able to spend on like high-level coaching programs, but that doesn't mean as a coach, that you can't help people to move forward in other ways. So having these kinds of products, systems, um, and workshops, virtual workshops, um, starting a podcast, for example, these are all ways that we can touch people and create transformation in such a way that when they are ready and able to work with us, they can do that. But kind of just hoping that you know, that someone will jump on a call with us, um, I think is, is a way we can sometimes start out, but it really gives us that confidence when we know what we're selling and who we're selling it to.

Brian (10:07):
Yeah. You know, I think that's a really good point just to jump in for a second, that, that idea of the who, who, you know, and inside of the, who is the, what, which you're defining as the product, which is obviously correct. And I think a lot of times what happens, I can tell you a personal growth for me was I was reading and I was just doing this. I already, I've been doing this since 2001. So I had a pretty good idea of what I was trying to do, or at least that's what I think. I still think that, and, but I was looking at the, um, I was doing some, Oh, so we were talking before, as you know, I'm running my Facebook ad campaign, right. So I am doing a, um, a campaign for that. And I've got a coach that I'm working with her, it's actually two, one, his name is Omid.

Brian (10:48):
The other's name is Marshall Marshall's down in Houston, Omid is out in the UK. And one of the things that we, we looked at was this idea of who is it that we're trying to target. So for me, I'm at the stage where I'm trying to scale my business. So, you know, I've been doing some things, I've got clients, I've been doing, you know, I think, okay. And doing well. And then now it's time. All right, well, what can we do to scale it? So my point for all of that is that you really have to get serious when you're doing that about your, what I call your buying market, the who that you were talking about and the real breakthrough I made a really, I think, breakthrough on my own thing. This was actually inspired by Russell Brunson because I was reading one of his books.

Brian (11:24):
Can't remember if it was expert secrets or traffic secrets. I don't remember which one. And one of the things that he said that I will recommend for everybody, and maybe you would agree with it as well is when you're trying to figure out who the, who is actually create, I call what I call it a buy market profile, actually create the person, not an avatar. People think, Oh, well this is an avatar. This is my ideal client. If you want to do that, that's great. It's just not what I'm talking about. Who is a buying market profile. And that's simply the type of person who would generally notice that word generally want to work with you to your point. What kind of problems do they have? Where do they hang out? What do they talk about? What kind of language do they use? And when you do that, and that was the second point I loved that you had.

Brian (12:07):
When I did that, my buying market give her a name. My buyer market profile is Eleanor. So I have all these different things. I have a based on personality types. I use the disc model, all kinds of things. And what I do is I talk about it as if I'm going to introduce this person, like a blind date. Someone were to say, hey, listen, I've got a guy. I think you should meet. And you're like, okay, well, what's he like? Right. And that, like, you would, you would go down that discussion. Like you wouldn't just be like, Oh, I've got the person I think you should meet. Okay, well, I'll give him my number. You would ask him, what's he like, you know, and that's what you want to be doing. I think you want to be doing with the who, and then just getting back to your last point and then I'll let you continue again.

Brian (12:42):
I apologize is the idea that you have a, it helps, you know, who is your client, but the unintended benefit and you hit the nail right on the head Michelle was it lets you know, who's not. And sometimes, you know, as they say, it's actually in baseball, I'm a big sports fan. Can, it's for any sporting team. Sometimes the best trade is the one you never make. Okay. Which, you know, not every trade that doesn't go through is necessarily bad after the fact, sometimes the best clients are the ones you actually don't get because that's a situation where am I right with that? It's know. I actually had that just yesterday where I was like, I am so glad I'm not working with are like, you know, mean. So anyway, I just want to jump in, I think that's a really good point. You brought some good stuff up in there,

Michelle (13:38):
But, but I think you're, you're, that's, it's a really interesting point you make about, about that. And I think if there's any new coaches listening, um, I would just, I would say, be, be kind to yourself around that because, um, I know when I first started coaching, I, you know, I, I worked with some clients that, um, I really, we know we didn't gel as well as I'd hoped and they've got transformation for sure, but it wasn't the coaching experience that, that I hoped it would be. I didn't feel, um, as, um, that I achieved as much as I wanted to as a coach. Uh, and that was on me as much as anything. But I think, you know, we, that comes with experience and time and you don't know what you don't know when you're first starting out. So I think very much, you know, as coaches, we have to have that curiosity mindset and, and you know, this, that saying, you know, coach, coach thyself.

Michelle (14:27):
But I think it's very true that that kind of curiosity mindset that, you know, where we can, we can try working with different people and we will figure out who, who we like working with and who we don't like working with. And one thing that I've, I've always found quite useful is when, when coaches are starting out and they're not sure kind of who their customer avatar or buyer profile should be is. Think about where you were five years ago, because often allows us to kind of position ourselves, um, in a, in, in a way that we can, we can look back and see the challenges that we had. Cause you know, we're talking about challenge and transformation, but when we're first starting out sometimes we don't know what that looks like. So kind of going back and seeing where we were five years ago, we can understand the challenge and we can also understand how we moved on from that challenge. Not that as coaches, we should be prescriptive with people. Absolutely not. We need people to find their journey, but we do understand the challenge.

Brian (15:21):
No, that's great. I love that. Okay. So that's, we're still talking product a little bit. Um, maybe you got one or two more. I don't know if we're going to get through all six, just FYI, but if you have like one or two more and then we'll go onto some other stuff, this is great.

Michelle (15:33):
Yep. No worries. Okay. So then let's, let's zip on, um, a couple of really fundamental ones that people are gonna expect financial systems. So we're talking about invoicing, tracking your income and expenses to your point earlier Brian. This is a business, you know, it's not a charity that we're running. Um, we need to pay our taxes. We need to pay ourselves. So the whole idea of profit first, you know, how much are you spending? How much do you need to make? It's very easy in this day and age to spend a ton of money on technology that we really don't need. So paying ourselves first, figuring out, then you can always add things down the line. So financial systems really key and then importantly, sales systems. So, you know, how are you booking your discovery calls? How does that happen? How can you do that in such a way that it does not take your time and energy?

Michelle (16:28):
So for example, I use Acuity scheduling. Uh, so I have that all on automation. So potential clients can book in with me into my calendar automatically. Then, uh, they fill in a questionnaire, so I know all about them. So I don't actually really have any contact with a potential client before the discovery call because it's all in the questionnaire. So that doesn't take a lot of time. There's none of that two-ing and fro-ing backwards and forwards that our energy and can take away from our freshness. We'll move on to get on that call. So thinking about kind of your sales systems, booking discovery calls, how to actually do a discovery call, do you just jump on and hope for the best? Do you have a, a script? It doesn't even have to be, you know, step-by-step but do you have a process for your discovery calls?

Michelle (17:15):
Do you take your clients through a transformation that allows them to understand not only what it's like to work with you, but for you to understand what it will be like to work with your client, just to your point earlier, Brian, cause I've had that experience myself and then also, how do you track those prospective clients and follow up? Right? Every call is the first step, but it's not the only step, right? So product systems, financial systems, sales systems, I will touch briefly on marketing, um, systems. I mean, we could talk for hours just on marketing, but then this is where you're being really clear on your website, social media. Uh, if you have a podcast which I do recommend coaches have, because I think as coaches, you know, we love to talk and it's a great way to, um, create success ahead of time for people, um, blogging, email, marketing, speaking, all these marketing systems, this kind of external ecosystem are the ways that we can create the know like, and trust that coaching clients need before they will work with us. But it can take literally and Brian, I know you'll, you'll agree with me here. You could spend your whole day just doing that and not coach a single soul.

Brian (18:30):
Yeah. You know, I was listening to, uh, Dr. Ivan Meisner is, uh, a coauthor. Uh, we wrote two books together, networking like a pro. That was the one that became a bestseller for me. And he is, I don't think it's out of school, he has to be a millionaire. Like if he's not, then we need to talk to his tax guy. So let's assume Dr. Meisner is the founder of BNI. You know, the business network international let's assume Dr. Meisner is a millionaire, which he probably is. And one of the things that he said to me early on, so when we wrote the first book, let's say it's 2011. That may or may not be exactly right. But whatever. Okay. And he said to me, we were talking about this. He says, you know, listen, part of it is that 80% of your time, at the best case, 80 to 75 to 80% of your time, it's going to be spent doing things that you like, and there's still going to be 20 to 25.

Brian (19:23):
That is just going to be stuff that you're not. And when you start off, maybe that number is actually the exact opposite. All right. But you're never going to work up to a hundred. He says, because there's always something that you need to do. You know what I mean? And, and I love the point. You made a, maybe about two points or maybe three points ago, the idea of zapping your energy. And that's all, that's a big thing for coaches. I think, you know, when you look at other businesses around the league, you see restaurants. Okay. You see, uh, photographers. Okay. You see, um, you know, a dry cleaners. Okay. You know, maybe for the photographers is probably not the best example, but the, for the one in three, that's not a direct one to one use of its time, but it's not necessarily energy.

Brian (20:07):
So give me back that photographer. When now they've made that point. It's not necessarily energy, right. It's time, but it's not energy. So I think though, with coaching, it's a transference, certainly a big part of my game is energy related and, and you know, it's being able to stay fresh to your point and be able to watch out for those energy vampires, those zappers, um, because those were literally come up and just bleed you dry. So when you have different systems, like you said in place, um, and I loved also the point and we'll get into the mindset here in a second. The other point that you made about, um, what was the point you just made you? Oh, yes. In terms of having like the sales systems, the new discovery calls and the follow-up and stuff like that. That is all awesome. Love it, love it, love it, love it.

Brian (20:55):
So one of the other things too, that we talked about was, um, mindset. Right? And that for a lot of people, mindset is like, I find a lot of times people have a real hard time getting out of their own way. Like I'm just going to maybe lead off the segment with that. I found that a lot of people have a really hard time getting out of their own way. I ran into, uh, I've run into people. It seems like that every other week, it seems like, talk to us about how you work with that and what you, what your thoughts are if you don't mind.

Michelle (21:24):
Yeah, absolutely. So again, this is another system in a way, it is our own personal growth system. So as coaches, it's important for us to continue our learning and to, to, um, experience what our clients experience through constant growth and transformation. And part of that is managing our mindset. So as coaches, you know, behind you, I can see, you know, the, the great poster on the wall. It's all about your energy. And as you said, if we don't have, um, the right energy, then you know, we can create a situation within a coaching experience where energy can, can come down and be low and that doesn't serve us and it doesn't save our clients. So in order to be inspiring in order to motivate, in order to encourage, we need to keep our energy levels high and our mindset, you know, motivated and positive. So doing, you know, creating systems that allow us to do that is very important. So

Brian (22:24):
I'm sorry, Michelle. I didn't mean to get you off the grove if you're doing awesome. Let me get this one question, because this just came to my mind. I want to just to get it out there real quick, and then we'll get right back. One of the things people say, I've heard this, I heard this yesterday or the day before. Well, I'm a quiet person. I'm an introvert. Talk to us just real quick. I'm sorry to derail you, but that just came to my head and that just, I feel like that needs to be out there. What did we say? What do you say to people like, Oh, well, I'm not, I'm not an actor. I'm not a rah rah person. My answer is, I don't think we're asking you to, I'd be interested to hear what your answer is.

Michelle (22:58):
Yeah, for sure. And it's interesting the point about introverts. Um, and I think, I think there is a difference between someone who's an introvert and someone who is, uh, maybe quiet or shy. So I unbelievably, you might not expect, expect this listening to me, but I am an introvert. So for me, introversion and extroversion is about the way that we channel energy. So as a, an extrovert, generally extroverts will get energy from, um, from being with other people. And then they will take that energy back to when they are on their own. And they will use that energy for themselves. Whereas as an introvert, the way that I use energy is I get energy when I am on my own. So I fill up my cup on my own. And then I expend that when I am outside doing, speaking on a podcast, working with my clients. So I think it's really interesting. Maybe not to get too caught up on whether you're an introvert or an extrovert, but just to think about the way that you absorb and transfer energy.

Brian (24:00):
Okay. Nine catch you off. I'm just, I'm excited. I'm not cutting you off. Keep going, keep going. Amen.

Michelle (24:08):
Yeah. So yeah, I think it's about energy. So it's about understanding as coaches this is all part of the personal growth system, but understanding how we absorb energy, where we receive energy from how we store it within ourselves and how we can then expand that out again. And that allows us to create the right systems, the way that we run our days, even the routines that we create for ourselves. That mean that when we get to that coaching meeting, we are on form. Doesn't mean we have to be all RaRa and shouting and balloons, but we want to be listening. We want to be intent. We want to have, um, you know, really clear, concise, uh, you know, processes that we're running through with those clients. You want to be listening really carefully. We can't do that when our energy is low. It doesn't mean that we have to be raw. It just needs to, we need to be ready.

Brian (24:57):
That's awesome. Okay. So that was our energy segment, ladies and gentlemen, let's get back to mindset. That's a great answer. I appreciate that. So with the steer model, we were talking about some of the things that you do. So continue with that. And if you don't mind, that was good stuff.

Michelle (25:10):
Yeah, for sure. So the STEAR model is a model that I use with my coaching clients, regardless of whether they're coaches or not. Um, and it shows how the stories we create about the situations in our lives and our work steer us towards our results. So you can use this model to help you become more aware of your thoughts and how they affect your outcomes as a coach. Uh, you can also use it with your clients. It's based in psychotherapy. I personally had therapy, just tiny bit of backstory - I went through postnatal depression after the birth of my first child. Um, I had to go through therapy. So I went on my own personal development journey. I developed this model from the model that I was actually used with me in, in, in therapy. So there are different layers, so let's just quickly run through those layers.

Brian (25:56):
Absolutely. And this is all under the auspices of just so people are clear on this because you and I have talked about this. I just want to make sure they're clear. So this is all under the auspices of mindset. This is under the auspices of this for some getting out of their own way. I know that was certainly a challenge that I had, um, for some, it might be getting forward and actually moving. Cause that's not a challenge that I had, but others do have where they just need. They've been sitting on the sidelines all this time. It's like, get up and get moving. So getting out of your own way, getting moving mindset, go right ahead.

Michelle (26:28):
Absolutely. And it's also, this is also a way to deal with a lot of the, the mindset challenges. We have, the thoughts that we have around, uh, kind of feeling like we're not good enough comparison EIT to us, all these self limiting beliefs is a way that we can a model that we can use to work through them. So those steer model, it's S T E A R a S stands for the situation that we're in. So when we're doing, working with the steer model, we talk about the situation, first of all, and I always say, grab a piece of paper, right? S T E A R down the side. And the first thing you're going to do is look at the facts about the situation that you, in the facts of the situation that everyone would agree with in a court of law, for example.

Michelle (27:13):
Yeah. So this is not about your emotions at this stage. This is just the facts. Let's say, for example, you had a bad coaching experience with a client. Yeah. And you're feeling pretty down about it. You don't want to go up back out and do your next sales call, for example, what is the situation? Well, the situation is that you had a coaching experience with a client. That's the neutral position. Yeah. Everything else is perspective and conjecture. So we have our situation, that situation triggers that the next point in the model, which is T which is the most important one, which is our thoughts. So a thought is just a sentence in our mind about the situation that we're in. These thoughts are always optional. Yeah. Yeah. So the thought that we have creates our perspective and it's the way that we see the world, we often hear, we talk about, you know, our thoughts create our reality. This is how it happens. So our mind creates a sentence about that situation, those thoughts.

Brian (28:10):
And let me just say one thing, that sentence isn't necessarily true. The point that I talk about a little bit is the idea of, it's almost like, you know, in the literary books that a literary term is an unreliable narrator. So like if you ever watched like the old Alfred Hitchcock or someone, I think Alfred Hitchcock was the first one who mainstream that, that may or may not be right, but that's not thick. And, and the idea is that the person who is narrating the book, you think that he or she is fine. And it turns out that he's the bass street hacker. Right. And you're like, you know what? The ad is like, Oh, and I was running from the cops. I couldn't, you're like what? You're this whole time. So it's an unreliable narrator. And I think that, that's a, if you don't mind me saying again, I think that that's an important part in this, because I think a lot of people take their thoughts as gospel. And actually you almost need to take your thoughts as the opposite of gospel.

Michelle (29:11):
Yeah, absolutely. And this is all based in the, you know, the survival mentality of our, of our base survival brain. So, you know, when we have situations like this, the thoughts are, are created off the back of generally fear of loss. So we're fearing some kind of loss. And that is what is leading to the thoughts that we're having. And that goes way back to, you know, when we were cavemen and we were going to be eaten by saber tooth tigers and what have you and the amygdala at the base of our brain kicks in, and this is where these thoughts kind of come from. And I know for example, I'm the director of their learning Academy for this is my era, which is a personal development company in the U S where you are. And we use this model as part of one of our programs, reboot your life.

Michelle (29:51):
And it's been kind of revolutionary for people to realize that their thoughts actually are not serving them. And their thoughts are not true. You know, people tend to think, Oh, well, it's, it's just, it's just a thought, but our thoughts direct our emotions and our emotions direct our actions. And this is really important it's actions and in action. So this is where procrastination comes from and how many I totally accept, you know, I am in there, I am in there in the procrastination crowd guys, you know, um, I think all of us have these moments where we feel like we don't want to move forward on something. It's not because of the situation. It's because of the thought we've had about the situation and the emotions that are driving that in action and those actions and inactions, they create the results, the effects of our action. And often what happens is that the results that we get, provide the evidence to support our initial thought, which is fascinating. Yeah, fascinating.

Brian (30:49):
It's almost like this virtual feedback loop where, and, and I've had this, I I've had this where people say, Oh, you know, uh, I had deleted just yesterday. Oh, well, I had a chance to think about this and I don't want to do it. And it was a, it was actually for an interview and I'm like, wow, like you just totally talk yourself out of it. Literally you talk to yourself out of it. And I think, I think a lot of people like coaches. So one of the things that I see a lot is they might not want to do a video, or they might not want it to your point, start a podcast where they might not want to. Um, I don't know, did a speaking gauge when you've made that point too. Like, there's, there's different things. And it's like, you know, again, if you don't mind my reference to the Hitchcock, the call is coming from inside the house, right?

Brian (31:36):
Like that's the one, the old movie where the lady's like, Oh, well, what's going on? If you haven't seen it, it's like the lady's like, all right, well, I'm inside the house and we've got all the people in the police is like, all right, just wait til the phone call comes and we'll trace the cough. And then we'll tell you where the killer is and we'll go out and get them. They're like, okay, fine. So they're all in the room. They're in the living room. They're sitting there looking thing, thing, thing, thing thing I would fix up, hello, I'm going to get you to get you and your family. He goes, Oh, she hangs up. And then the police calls, she's like, Oh, okay. They just call it. Where are they? They'll call is coming from inside the house, inside the house. Right. I like that a lot. I mean, I do like the sixties, like that was just like, Oh, I heard so, so now. And I think a lot of the coaches are preventing their own success from a call visa, beat their thoughts. That's actually coming from inside the house. And it's always been there.

Michelle (32:30):
Yeah, for sure. And I really love that. It's a great analogy. I'm going to steal that and use that because I love it. I think it really is about that. It's it's about when we're on the outside and we're coaching our clients, it's sometimes really obvious to see it. You can almost see it happening as people's eyes go up to the left. They're really accessing that part of their brain where the thoughts, you know, you can see them almost looking at their thoughts and we can see it from the outside. But we on, on the inside, it's really hard to see that. So I love this model for helping us to work through that. And then you can flip the model on its head. So then let's look at it from the alternative. So we're working back from R a E to utter T forget about the situation because it's neutral.

Michelle (33:14):
What is the result that we want to get? So let's say you're about to do a discovery call with a client and you're way nervous about it because something went wrong recently. Right? So what is the result you really want to get out of this? You know, write it down. I want this to be an amazing coaching call with my client. They get great potential client. They get great transformation out of it. That's my results. Okay. What are the actions you would need to take to get that result? What are the emotions you would need to be feeling as vibrations in your body to make that action happen? And what thoughts do you need to be thinking right now to feel those emotions? Okay. Now go practice those thoughts.

Brian (33:54):
Right? Right. And people, let me interject there for a second. Cause now we're getting a little bit into energy and law of attraction and people they're like, Oh, that's Boulder dash. Well, okay. You know, if I can't see it, I don't believe it. Well, there's okay. Then I guess you don't use electricity cause you can't see that either. And by the way, let me make sure I take out that those three microwaves that you have, and while I'm in there, I'll take out the wifi router. Cause you can't see that either. Okay. But you use all three of those electricity, the microwave and the wifi rider, every, you know, 90% of the Western world uses that every day. Okay. So like when people try to come at you, not that they're coming at you, but when they try to have this conversation around whatever, it's like, listen, just be open for a second, you know, to the fact that your body energetically is a energetic being and it's not necessarily everything that you see, hear or smell, it's actually the vibration that you bring.

Michelle (34:55):
Absolutely. And I think, you know, there's a reason why the top sports people in the world use visualization to take, to create success ahead of time. You know, this is not just like people, you know, sitting off on the beach, you know, sitting across Lake, this is, this is sports. People are using this. And it is a recognized, a way to use visualization to create success ahead of time because our brains don't see a difference between reality and what is going on in terms of visualization. So if we visualize strongly enough, we will get the same sensations as we would if it was actually happening to us. So we can create that vibration through food visualization. And what we're basically saying to ourselves is this is where I'm trying to get to all we're doing is creating a compass to direct us where we're trying to get,

Brian (35:47):
I love that you are amen to all of that.

Michelle (35:52):
Awesome. So, so this is the steer model. So, um, you know, I think it's a great way to, as coaches for us to kind of regulate our emotions. I often use it before I go into a coaching call with a client to just check in on myself. Um, and it's definitely one of the tools that I would suggest that people have within their own personal growth system, uh, alongside these other systems we've talked about today.

Brian (36:15):
Well, listen, you don't have to tell that to me. I love that. Uh, I mean, in terms of, yes, I definitely could use doing that, but you don't have to convince me of that because I totally believe you. I do. Um, I'd probably not as much as you do in terms of talking about checking in. I need to probably up my game there, but the idea of vibration, the idea of attraction, the idea of you get what you send out and it comes back and you know, who was I talking to the idea? Well, I've actually, I know who it was. It was a client of mine who actually journaled what she thought and what she did and what she kind of vibrated. And then it turned out that she would go back and look and see when it came to fruition. She's telling me that the timeframe was around six to 10 weeks on average, it was around a couple of months, but six to 10 weeks was what she was saying. And it's just really, really interesting because it has to be something that you buy into and it has to be something that you really believe in. Um, and you can make it, make it work well, Michelle, this was, this was really good. Tell people you've got a podcast as well. What's your podcast, if you don't mind. Yeah,

Michelle (37:16):
I do. So the ideal life club podcast is everywhere that you can listen to podcasts.

Brian (37:21):
Okay. Okay, cool. So the ideal life podcast with Michelle Reeves right over there, certified life coach and business mentor, this was awesome. I really appreciate your time. Uh, for Michelle. My name is Brian saying so long, take care and thanks so much for your time. We really appreciate it.

Michelle (37:38):
Thanks so much for having me on the show. So they have it. My interview with Brian Hilliard on his show brand and grow your coaching business. If you're a coach, I recommend popping over and listening by the way, because Brian has lots of great episodes. I hope you found our conversation useful with practical steps. You can take right away to set up the systems and workflows. You need to make the business side of your business flow so you can get on working with your clients. And Hey, if you did like this episode, would you do me a favor? Would you head over to iTunes and leave me a comment and review it really does mean that more amazing people will be able to find the show. Okay. That's it for me today. Thank you so much for tuning in. I know your time is valuable. I really appreciate you taking the time to join me. I would love to continue the conversation with you in ideal life club, Facebook group, a supportive space I've created on Facebook for ambitious women who want to grow themselves as well as their business. Find out more and join us by heading over to Michelle Reeves, coaching.com forward slash ideal life club. In the meantime until next time, be positive, be powerful, be productive and keep fast-tracking your ideal business and life. Bye for now.


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