Practical Podcasting for Beginners
How to start a podcast that builds your brand and promotes your business
You love listening to podcasts and you've been thinking about launching one to build your brand and talk to your dream customers. But how the heck do you do that when you've got a business to run?
Lemme guess - you get totally inspired listening to podcasts. You pop those ear buds in and soak up the audio goodness whenever you get a spare moment.
And because you're a business owner (and pretty savvy, right?) I'm guessing you've realised that as podcasts are one of the fastest growing content platforms out there, it could be a GREAT way to promote your business.
(After all, it works for Amy Porterfield and Michael Hyatt, so why not you?)
And let's be honest... unlike videos or Facebook Lives, no-one can see you on a podcast. Hello promo in your PJs.
Plus with more and more people using smart speakers like Amazon Echo and Google Home, there are going to be more people listening to podcasts, which means increased influence and more opportunities for you to speak to your dream customer right where they're ready and waiting to listen... and buy from you.
There really has never been a better time to start a podcast that promotes your business!
But I'm also guessing you're wondering how on earth to get started when you're working ALL the hours in your business. And *sometimes* technology and you just don't get along.
Am I right?
I get it. When I started my first podcast in 2018 I didn't have a clue!
Since then (and two podcasts later) I've learned the hard way. I've made all the mistakes and figured out what works and what doesn't. And now I run the 5* rated Ideal Life Club podcast alongside my business with a simple system that fits into my regular content creation routine - and my life.
And did I mention I have two kids and a husband to manage too? (*wink*)
When I remember back to how overwhelmed I felt trying to figure out ALL the things getting my first podcast out there I break into a sweat.
But it doesn't have to be that way!
I've put together everything I've learned into a step-by-step, online program tailored for business owners like you who want the practical steps to launch their own podcast (without spending $1,999 on a 'guru' course).
Michelle goes through everything you need to know to get your podcast started... I highlighly recommend this course, I really couldn't have done it without Michelle!
- JULIE BROWN, JOURNALIST & HOST OF THE GET VISIBLE PODCAST
Very very clear, so professional and I'm excited to keep moving on!
- VIKCI MARKS, PERSONAL TRAINER & NUTRITIONIST
I liked how you encouraged us to think about how our listeners will be actually listening to their podcast. Also found the tips about the different types of names very useful.
- CATHERINE ERDLY, HOST OF THE RESILIENT RETAIL GAME PLAN PODCAST
Introducing Practical Podcasting for Beginners
From initial ideas to publishing episodes with step-by-step video lessons, workflows, practical advice and from-the-trenches tips.
Here's what you'll learn in your FREE trial...
Two key modules with 10 video lessons, transcripts and workbooks to help you lay the foundation for a podcast you can start, grow and scale.
Your podcast purpose, niche & topic
Create a foundation that builds that all-important know, like and trust factor essential for your dream customer to want to buy from you
Your ideal podcast listener
Build a relationship with your ideal listener by understanding them and their key challenges.
Your podcast title
How to choose a podcast title that resonates with your ideal listener and makes them want to dive straight in!
Your podcast branding and artwork
How to make your podcast look the business (excuse the pun!) step-by-step
Then when you're ready - upgrade to the full course for EVERYTHING you need to know to launch your podcast and confidently create episodes that build your brand and promote your business.
START CREATING YOUR BUSINESS-PROMOTING PODCAST TODAY
FREE TRIAL - 10 LESSONS
ENTER CODE 'FREETRIAL' AT CHECKOUT
No credit card required
What are business owners like you saying about
Practical Podcasting for Beginners?
Michelle Reeves is a business coach, host of The Ideal Life Club podcast on iTunes, Spotify and Podbean, author of The Happiness Habits Transformation and a regular speaker at entrepreneurial events.
The Ideal Life Club Podcast is 5* rated on iTunes and combines practical tips and regular interviews with business owners who've overcome challenges to create incredible success on their terms.
These businesses launched their podcasts within weeks of enrolling in the course...
A personal note from me...
Since I launched The Ideal Life Club podcast I've learned so much about the real, practical steps of launching and managing a podcast while running my coaching business. I can't wait to share the exact systems, structures and processes I use with you in Practical Podcasting for Beginners.