Practical Podcasting for Beginners
How to start a podcast that builds your brand and promotes your business
You love listening to podcasts and you've been thinking about launching one to build your brand and talk to your dream customers. But how the heck do you do that when you've got a business to run?
Lemme guess - you get totally inspired listening to podcasts. You pop those ear buds in and soak up the audio goodness whenever you get a spare moment.
And because you're a business owner (and pretty savvy, right?) I'm guessing you've realised that as podcasts are one of the fastest growing content platforms out there, it could be a GREAT way to promote your business.
(After all, it works for Amy Porterfield and Michael Hyatt, so why not you?)
And let's be honest... unlike videos or Facebook Lives, no-one can see you on a podcast. Hello promo in your PJs.
Plus with more and more people using smart speakers like Amazon Echo and Google Home, there are going to be more people listening to podcasts, which means increased influence and more opportunities for you to speak to your dream customer right where they're ready and waiting to listen... and buy from you.
There really has never been a better time to start a podcast that promotes your business!
But I'm also guessing you're wondering how on earth to get started when you're working ALL the hours in your business. And *sometimes* technology and you just don't get along.
Am I right?
I get it. When I started my first podcast in 2018 I didn't have a clue!
Since then (and two podcasts later) I've learned the hard way. I've made all the mistakes and figured out what works and what doesn't. And now I run the 5* rated Ideal Life Club podcast alongside my business with a simple system that fits into my regular content creation routine - and my life.
And did I mention I have two kids and a husband to manage too? (*wink*)
When I remember back to how overwhelmed I felt trying to figure out ALL the things getting my first podcast out there I break into a sweat.
But it doesn't have to be that way!
I've put together everything I've learned into a step-by-step, online program tailored for business owners like you who want the practical steps to launch their own podcast (without spending $1,999 on a 'guru' course).
Michelle goes through everything you need to know to get your podcast started... I highlighly recommend this course, I really couldn't have done it without Michelle!
- JULIE BROWN, JOURNALIST & HOST OF THE GET VISIBLE PODCAST
Very very clear, so professional and I'm excited to keep moving on!
- VIKCI MARKS, PERSONAL TRAINER & NUTRITIONIST
I liked how you encouraged us to think about how our listeners will be actually listening to their podcast. Also found the tips about the different types of names very useful.
- CATHERINE ERDLY, HOST OF THE RESILIENT RETAIL GAME PLAN PODCAST
Introducing Practical Podcasting for Beginners
From initial ideas to publishing episodes with step-by-step video lessons, workflows, practical advice and from-the-trenches tips.
Here's what you'll learn...
Key modules with video lessons, transcripts and workbooks to help you get the fundamentals right for a podcast you can start, grow and scale
How to turn your ideas into a fully formed podcast
Create your podcast topic and bank of episode content so you're never left staring at the microphone wondering what to say...
The equipment you DO need (and all the things you don't)
You can spend ALL the moolahs on equipment for podcasting but you really don't have to. I'll show you how to get started with some basic tools and software that won't break the bank.
Writing, recording and editing your episodes
This is where the magic happens! Plus one simple change to your routine to ensure your podcast doesn't take over your business (or your life!)
How to get started with my favorite podcasting platform (hint: it's cheap and easy to use)
There are lots of different podcasting platforms to use but with this one you don't need to be a technical genius *phew* - I'll walk you through each step (and yes you'll be on iTunes and Spotify too)
Setting up your podcast web page and show notes
Plus how to create added value transcripts for your listeners in minutes (not hours)
Podcast branding, artwork and voice-overs
How to make your podcast look - and sound - the business (excuse the pun)
How to streamline and automate your podcast guest process
Want to have guests on your show? I'll show you how to get a steady stream of guests in a streamlined process that runs while you work.
Growing your podcast following using a free tool and your existing social media channels
Learn how to create clickable videos from your episodes with a free tool and integrate promoting your podcast into your current content process
You are fully protected by my 100% Satisfaction-Guarantee.
If, for any reason, you're not fully satisfied that you've received value for money with Practical Podcasting for Beginners, I will happily give you a FULL REFUND. (Really, you've got nothing to lose and everything to gain.)
Because who doesn't like getting something extra?
My ultimate Podcast Template Vault
Creating promotional images and other reusable assets for your podcast would take valuable time away from running your business.
I got you. In the Template Vault you can swipe editable guest invitations, onboarding email templates, episode scripts and more to save you time (and $$$).
Lifetime access to ALL the materials (even new stuff)
This isn't a program that you have to finish within a certain time limit or a monthly membership. You'll have access to all the materials for the lifetime of the program with just ONE payment.
PLUS you'll also get immediate access to any new content that I add into the program over time. (I hate 'new customer only' promotions)
Access to ME for support and guidance
Most online programs leave you floundering - trying to take what you've learned and apply it in your own life and work.
Not here. You'll get online access to ME for support and guidance when you need it most (not an assistant or AI bot). No more getting stuck and quitting. This is the program that you WILL finish.
Michelle Reeves is a business coach, host of The Ideal Life Club podcast on iTunes, Spotify and Podbean, author of The Happiness Habits Transformation and a regular speaker at entrepreneurial events.
The Ideal Life Club Podcast is 5* rated on iTunes and combines practical tips and regular interviews with business owners who've overcome challenges to create incredible success on their terms.
What are business owners like you saying about
Practical Podcasting for Beginners?
These businesses launched their podcasts within weeks of enrolling in the course...
Here's what you get
Everything you need to start creating and launching your business-promoting podcast today
6 STEP-BY-STEP MODULES
Step-by-step lessons take you from initial idea through to confidently publishing episodes with videos, workbooks and cheatsheets to get you underway straight away.
WORKFLOWS & TEMPLATES
Learn how I run my podcast alongside my business, use it every week to build my brand and create revenue plus snag my exact worflows to use them yourself.
MY ULTIMATE TEMPLATE VAULT
Editable guest invitations, onboarding email templates, episode scripts and more to save you time (and $$$).
LIFETIME ACCESS & SUPPORT FROM ME
Access to all the materials for the lifetime of the program with just ONE payment PLUS access to ME for support and guidance.
TOTAL VALUE = £1799
START CREATING YOUR BUSINESS-PROMOTING PODCAST TODAY
ONE PAYMENT OF £1799 £147
100% satisfaction money back guarantee
A personal note from me...
Since I launched The Ideal Life Club podcast I've learned so much about the real, practical steps of launching and managing a podcast while running my coaching business. I can't wait to share the exact systems, structures and processes I use with you in Practical Podcasting for Beginners.